How can Medical Tourism innovate and break through by leveraging the grand health strategy?

First, redefine Medical Tourism from the perspective of tourism

Define Medical Tourism in three dimensions, breaking through the traditional definitions of functional medicine and general medicine

At present, there are mainly two perceptions regarding Medical Tourism. One type is functional Medical Tourism, which refers to basic Medical Tourism mainly focusing on critical care. Tourism is merely manifested as a behavioral pattern and is the narrow definition of Medical Tourism. Another type is pan-medical Tourism, which holds that all Tourism activities that promote physical and mental health fall within the category of pan-medical Tourism and is a broad definition of Medical Tourism. These two types of concepts are overly biased towards Medical care or Tourism and fail to reasonably define the functions and scope of Medical Tourism.

This article starts from the perspective of Tourism, takes Medical needs as the core and Tourism activities as the carrier, and holds that the concept of Medical Tourism should lie between functional Medical Tourism and pan-medical tourism. Medical Tourism refers to tourism activities such as food, accommodation and sightseeing that are mainly aimed at treatment, rehabilitation, beauty care and prevention, as well as business, conferences and study Tours that are related to medical care. From the perspective of demand, the Medical Tourism demand population can be divided into two categories. One category is health demanders, mainly those who seek medical treatment in other places for medical care, rehabilitation, beauty, and prevention. Another category consists of medical practitioners, mainly people who travel to other places due to medical work. From the perspective of behavioral activities, Medical Tourism behavioral activities can be divided into two categories. One category includes medical trade, medical conferences, medical study Tours, etc. centered on the activities of medical practitioners. Another category includes catering, accommodation, medical tourism, medical shopping and other services centered on health demanders. From the perspective of the industrial chain, Medical Tourism can expand into two types of industrial chains. One type is to expand the scope of the medical industry by focusing on the activities of medical practitioners, such as medical trade, medical conferences, and medical study Tours. Another category is the expansion of the medical industry scope centered on health demanders, including catering, accommodation, medical tourism, medical shopping, etc.

Second, observe from an international perspective and seek a differentiated development path

The characteristics of light Medical resources are prominent - the breakthrough direction of Yunnan's Medical Tourism is to shift from medical-driven therapy to medical-driven medical care

The international medical landscape has basically taken shape, with a focus on treating severe cases. At present, the international Medical Tourism industry has begun to take shape. From the perspective of the current development status, international Medical Tourism products are mainly manifested in critical care and disease treatment. Disease treatment services mainly based on invasive treatment remain the main service content in many countries. The high-quality Medical Tourism systems represented by the United States and Singapore, the relatively low and high-quality Medical service prices represented by Thailand and Malaysia, and the distinctive treatment methods or monopolistic medical devices represented by South Korea and Hungary occupy an important position in the international Medical Tourism. These countries have outstanding performances in terms of medical standards, the quality of medical services, treatment timeliness, and the openness of medical policies.

International Medical Tourism product landscape map

Functional medical resources in Yunnan are relatively weak, and light medical resources are expected to become a distinctive feature. Due to restrictive factors such as geographical location and economic level, the overall level of medical services in Yunnan is relatively weak. Compared with the developed Medical regions in the world, the three major problems of backward technology, insufficient supporting facilities and uneven distribution have strangled the development of Medical care in Yunnan, making it difficult for Yunnan's Medical Tourism to follow the traditional development path of Medical Tourism. However, Yunnan's Medical Tourism enjoys unique advantages in terms of climate, nature and ethnicity (1Q2N), laying a solid foundation for the development of characteristic Medical Tourism. In terms of climate resources, one province has 11 summer resorts such as Kunming City and Lijiang City, 8 winter resorts such as Xishuangbanna Prefecture and Lincang City, as well as many places for avoiding haze. The excellent climate conditions are rare in the world. In terms of natural resources, Yunnan is located in a low-latitude and high-altitude area with diverse climate types and crisscrossing rivers and lakes, creating favorable natural conditions for Medical Tourism resources such as hot springs, lakes, flowers, forests, mountains and Chinese herbal medicines. In terms of ethnic resources (Nationality), Yunnan has 8 autonomous prefectures for ethnic minorities and 51 ethnic minorities. Each ethnic minority has accumulated rich medical experience in line with their own lifestyles, thus forming a "3+N" ethnic medical pattern in Yunnan. These rich and distinctive regional resources are an important foundation for Yunnan Medical Tourism to seek differentiated paths and seize the commanding heights of international Medical Tourism.